I spent the first decade of my career working in the advertising industry, selling some of the world’s biggest brands, and even winning a few awards along the way. Then I realized I was caught up in a story I didn’t believe in: the Consumer Story.
Jon is co-founder of the New Citizenship Project, a strategy and innovation consultancy that aims to shift the dominant story of the individual in society from Consumer to Citizen. NCP’s client list includes The Guardian, the European Central Bank, and the European Journalism Centre. They have partnered with the BBC, Amnesty International, National Trust, the British Film Institute, Tate galleries, the National Union of Students, YouGov, the Centre for Public Impact, the Food Standards Agency, and the Food Ethics Council. NCP is a certified B-corporation.
Published book:
Citizens: Why the Key to Fixing Everything is All of Us – 2022
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