For a climate campaigner, Juliet had a high carbon early life. The daughter of a professional rally car driver, a childhood by the racetrack was followed by higher education at Oxford University, studying atmospheric physics. It was whilst sheltering in the library the night of the storm Michael Fish famously failed to predict, that she had her eureka moment: she had to dedicate her life to tackling climate change.
In 1999, aged 31, she founded one of the UK’s first 100% renewable electricity suppliers, Good Energy. The first female CEO of a UK energy supplier, at a time when only 2% of the power on the UK’s electricity grid came from renewables and the entire industry could fit into a room above a pub, Juliet was going against the grain. In Good Energy, she aimed to make it possible for everyone to play a part in the solutions to climate change. It was less than straightforward to begin with, but the businesses’ customers believed in the purpose, helping crowdfund an investment round in 2002.
Published book:
The Green Start-Up – 2022